Exploring candid conversations with deep-rooted enthusiasts, the cannabis-infused series symbolizes an evolving cultural landscape while providing comedic relief as influential icons describe and demonstrate how they roll
With 4/20 just around the corner, JARS Cannabis is inviting customers and cannabis connoisseurs to celebrate the highly anticipated holiday with a hybrid viewing party to kick off the launch of its new docuseries, How I Roll. Starring high-profile personalities, the cannabis retailer’s ongoing series dissects the cross-cultural evolution of cannabis through the lens of anecdotal perspectives, lessons, and tutorials chronicled by actors, artists, athletes, and comedians, among other creative and cultural figures alike.
Recounting first-hand consumption experiences, How I Roll reveals bespoke preferences, techniques, and traditions adopted by notable names including I Got 5 On It hit duo, the Luniz; Detroit comedian and actor, Comic J Will; American hip-hop and hard rock duo, Twiztid; 2016 XXL Mag Freshman Class artist, rapper, and Hulu Original series Wu-Tang: An American Saga actor, Dave East; along with the first-ever Olympic Gold Medalist snowboarder-turned-cannabis entrepreneur, Ross Rebagliati.
Celebrating the intersection of cannabis with personal passion points, How I Roll taps into creators in their element to provide viewers with unparalleled insight into the featured titles’ lifestyle, culture, and distinctive ties to the budding cannabis community.
“Historically, cannabis has been found to inspire and influence a number of creative professionals who are focused on interests of art, music, food, fashion, culture, sports, and tech,” explains JARS Cannabis Marketing Director, Stefanie Michels. “JARS is honored to have the opportunity to collaborate with the Luniz among other high-profile industry figures to share their compelling stories, idiosyncratic rituals, and untamed experiences when consuming cannabis.”
Premiering exclusively on 4/20 at 4:20 p.m. EST in Michigan stores and online only, the first episode of How I Roll will feature the internationally renowned rap duo, Yukmouth and Kuzzo Fly of the Luniz. With plans to launch additional episodes on a monthly basis, the ongoing, exploratory docuseries will be available to stream following its initial launch via JARS Cannabis’ YouTube Channel.
Dubbed “It’s 4:20 Somewhere,” the in-store festivities will commence with each JARS location offering exclusive giveaways while supplies last, including limited-edition “It’s 4:20 Somewhere” branded t-shirts and wall clocks. Additionally, beginning at 4:20 p.m. EST, each store location will be providing one free 1g pre-roll, to 100 JARS customers, courtesy of FATTY’S.
Customers and fans aged 21 years and older who attend the celebration and exclusive viewing party in-stores across Michigan can also take advantage of select vendor day activations, brand sponsor BOGO promotions, and on-site food trucks that will be prepared to cure those munchies before they even kick in.
For more information, please visit www.az.jarscannabis.com/events-420/.
